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郎大卫——CEO?


  郎大卫

  david wolf

  managing director, technology practice leader

  burson-marsteller beijing

  david wolf is managing director and technology practice leader in china. he has a broad range of government relations, strategic counsel, and market-entry management experience throughout greater china, in both advisory and enterprise management capacities. his advisory work has focused on government relations, market entry, issues management, scenario planning, market assessment, and strategic advice on business in china at the ceo and regional md level. in addition, david is regularly called upon by regional and global media as a commentator on the technology industry and on business in china, and he serves on the editorial advisory board of china economic quarterly.

  prior to joining burson-marsteller, david was managing director and chief operating officer of claydon gescher associates (cga), a boutique strategy and market entry consultancy based in beijing with a focus on media, entertainment, and telecommunications. he was responsible for daily operations and long-term growth planning.

  david's position prior to cga was managing director in china for tv shopping network ltd. of australia.

  david has lived in china since 1995 and currently resides in beijing with his wife sunny and their son aaron. david holds a masters degree in international management from thunderbird, the american graduate school of international management, and a bachelor's degree in international relations from the university of california, davis. in addition to english, he is fluent in mandarin and spanish.

   第一个,我们需要问的问题虽然是显而易见的,但是我们还是要问什么是ceo呢,中国的ceo和西方可能有很不一样的概念。

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摘自:传播 2003年第07期  
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