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  A New Analysis of Soft Power Theory: Components, Functions and Developing Principles——With Compare of Soft Power between China and US
  Hu Jian(3)
  Abstract: In recent years, academic circles become more interested in studying soft power. But there exists insufficiency in theoretical studies. What is made up of soft power? What functions does soft power play in nation growing? And what principle does exist in the developing process of soft power? Such problems need deep theoretical studies. Most scholars think that culture, values, institutions and so on are soft power. But in fact, they are resources of soft power. Only when one state uses them for some aim, can these resources transform into soft power. The importance of these resources, the capability of using these resources and the attitudes toward these resources, are the reference of measuring soft power. And also such factors make soft power has special principles in its developing process.
  Keywords: Theory of soft power; Components; Functions; Developing Princples
  
  The Current Soft Power Research in China: Some Difficult Problems and Considerations
  Guo Jiemin(12)
  Abstract:With further researches into the soft power, some complicated and related problems have gradually appeared. First, soft power has some different Chinese translations: there emerges difference between “ruan shi li”and “ruan quan li”. While taking up the theory of soft power as a kind of international power thought, reconstruction of its Chinese meaning is necessary. Secondly, which one is the dominant power, political power or cultural power? Cultural power is intermingled with political one, and they show a relationship of "inside" and "outside" to some extent. Thirdly, there is the logical problem in the evaluation of soft power, including the clarification of the identity of soft power, the use of normative standards, the logic among related views, and so on.
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