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Anyuan Automobile:Moving Steadily Towards the Global Market



  Wuxi Anyuan AutomobileCo.Ltd,located in Wuxi,China's Jiangsu Province,receives investment from Wuxi Any-uan Industru Joint Stock CO,Ltd asan R & D(research and development)center and as a production base for theexport of luxurious passenger buses.The company's facilities cover a largearea of 90,000 square meters.Duringthe first phase of constmction,factorybuildings with a floor area of 15,000square meters were erected,enablingan annual production capacity of 1,500buses.worth of RMB 0:5 billion.Dur-ing the second phase,another 20,000sauare meters were allocated for use asfactory buildings,which brought thecompany's annual production capacityt0 5,000 buses,worth of RMB 1.5 bil-lion.Among the company's 1,200 em-ployees,196 are working as technicalor managerial personnel.
  As a leading commpany in thedomestic passenger bus manu-facturing industry,Anyuan Au-tomobile is one of the first com-panies to have been grantedthe ISO 9001 Quality systemCertificate,China's National3C certificate,the US DOTcertificate and the AustraliaADR certificate.AnyuanAutomobile's buses are popu-lar in over 20 provinces andautonomous regions in China,induding shanghai,Jiangxi,Hunanand Cuangdong,and they are beginningto become popular in several overseasmarkets.So far Anyuan Automobilehas exported buses to the US,Australia,Jordan,heland,New zealand,Malaysia,Philippines,Vietnam,the Mid-East andAfrica.
  How can a domestic company likeAnyuan Automobile find opponunitiesto explore new markets in developedcountries?Responding to this questionby our reponer,su Liqian,GM of Any-uan Automobile,shared his insights andvisions with China's Foreign Trade.
  "The first thing I would like to pointout is that at present,tbere are very fewChinese buses in beiing used in devel-oped countries,which is a gap in themarket that we are confident we will fill.Bus manufacturing is a labor-incensiveindustry, and many auto parts are not yetavailable on the international automo-bile parts purchase platform.Therefore,developed countries need to find autoparts suppliers in countries with lowerlabor costs.such as China,to meet theirtechnical specifications.In this capacityI think,Chinese firms like ours can playimportant roles in the markets of devel-oped countries."
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