The tourism industry is facing un-precedented challenges after the financial crisis. During this "finan-cial winter", how much influence has Lijiang's tourism, the one that has been the pillar industry of Lijiang and important economic growth point received? And how does the government of Lijiang deal with this? How to transform it from "Brand Lift-ang" to "Strength Lijiang"? Member of Na- tional People's Congress, Lijiang's deputy secretary of municipal party committee, and Mayor Wang Junzheng accepted an exclusive interview with our reporter.