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Information Please


  The modern world has become overloaded with information.

  Most people now have unlimited data at the tips of their fingers throughout the day. As the unprecedented access to data changes the way we live our lives, many haven’t realized that with every online click and page load, they are creating data which might be collected and exploited.

  When a user scans a QR (Quick Response) code with a smart phone or browses a social media site like Weibo, the user’s consumption habits, preferences and even contact lists might be collected by data capture tools. The data is analyzed and harvested by businesses to provide highly customized and targeted goods and services.

  Regardless of whether you’re prepared, the world has entered an era of “big data,” in which a massive volume of information, including text, images, audio, and video, are collected, analyzed, processed, and capitalized on as intangible assets.

  Changing Lives

  In fact, big data has already transformed daily life. For instance, Taobao.com, the most popular online shopping website in China, has already established a cloud computing center utilizing the technology to analyze customer habits to improve the effectiveness of its marketing and sales efforts throughout the year and make rational decisions.

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