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Bookstore Destiny


Text by Yin Xing

On March 14, 2012, the venerable 244-year-old Encyclopedia Britannica announced that it will no longer print its hardcover sets, once a necessity of status and taste in every middle-class family around the world. 

At present, traditional publishing tycoons have to adjust their sales due to the impact of digital publication on the contemporary market. But to China’s small bookstores, the change is leading the way to bankruptcy. According to the statistics of Book Industry Association of All-China Federation of Industry & Commerce, more than 10,000 bookstores have closed since 2007. In the past decade, half of private bookshops in China have gone bankrupt, and over the last five years, no new bookstore brands have appeared. This trend shows no signs of stopping.

Bookstore vs. Internet

Thanks to the spread of the internet and easy distribution of e-books, reading is not confined to traditional methods and can be enjoyed on cell phones, computers and digital readers. The cost of new reading material has been reduced to next to nothing, and occasionally books are free when downloaded via the internet. The new experience of audio and video effects provided by digital books converts more people to pixels rather than paper.

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