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Cultural Cultivation


  Along with China’s rapid economic development,more and more residents have realizedthat GDP growth and wealth accumulationaren’t the sole and ultimate aimof social development. As was illustrated in UNESCO’sAction Plan on Cultural Policies for Development,“Cultural creativity is the source of human progressand cultural diversity. As a treasure of humankind, itis an essential factor of development.”

  Culture can also be considered the “soft power” ofa nation. The Chinese culture on display at the openingceremonies of the 2008 Beijing Olympics and the2010 Shanghai Expo stunned spectators around theworld. Throughout its 5,000-year history of civilization,the Chinese nation has developed profound culture.

  As China entered the 21st Century, the nationembarked on a path of promoting the modern culturalindustry while preserving splendid traditional culture.Since 2003, when China promulgated Opinions on Supportingand Promoting the Development of the CulturalIndustry, the country’s cultural industry has entered a“golden decade.”

  A major part of the cultural industry, the publishingsector has merged into the “fast lane” along withChina’s cultural reform of the past 10 years. Presently,China leads the world in the number of books publishedas well as the circulation of daily newspapers,and is ranked second in volume of electronic publications.One of the most influential private publishingcompanies in China, Huawen Tianxia has witnessedthe rapid development of the country’s publishing sector? both from small to giant and from printed toelectronic. In 2001, Yang Wenxuan, the publisher’s editor-in-chief, was merely a young man drifting throughBeijing seeking job opportunities. Along with severalpartners, he eventually established Zhiji Book Company,the predecessor of Huawen Tianxia. Over thefollowing years, they published many books, includingA Message to Garcia, A Collection of San Mao’s Works,and The Diary of Anne Frank, which climbed onto thebest-seller list. At the same time, Huawen Tianxia grewfrom a small company with only a few employees toa giant publisher with 150 employees and an annualoutput of 500 printed publications. With the popularityof online and mobile reading, Huawen Tianxiamerged with Cloudary, the biggest online publisher inChina. After the agreement, the publisher set a goalof building an industrial chain that integrates printedand digital publication, wireless reading, online games,and animation.

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