Beginning: opportunities & courage
In the curtain of night, Dubai City bathes itself in spectacular lights andprosperity. The United Arab Emirates owns 11% of the world's oil sources, butthe oil is not unexhausted anyhow. So they have opened their arms to merchantsfrom other countries all over the world.
"It is in the second half of 1996 that l came here, a place with a desert cli-mate. It is hot, so hot even beyond imagination compared with the domesticclimate. When I settled down, I came to know that the market is full of fiercecompetition but features obturation."
At that time, few Chinese was doing business in Dubai, so Dubai citizensknew little about Chinese goods, Mr. Dong recalled. The lack of linguistic inter-action led to an even worse story for him.
But Mr. Dongdid not retreat. On the con-trary, he walked street by street in thehot sunshine and showed his samplesdoor by door.
"I want them to change their mind.We brought Yiwu-made commoditiesto Dubai not only to make them popularhere but also show our determination asmerchants with a Yiwu heritage."
Mr. Dong finally made it due to histough persistency and faithful attitude,and he began to receive orders in suc-cession. Gradually, he has had a fixedcustomer base in Dubai and foundedhis own trading company - East StarTrading Co., Ltd. (East Star) - withthe hopes that she will shine worldwidelike a dazzling oriental star. By now, thecompany has held six manufacturingarms and seven trading units.
Growth: advantages & talents
In the past, shipping any domestic products to foreign countries could broughtprofits to merchants. Today, however, a great number of opportunities usually meanbig challenges and fierce competition though Yiwu has gained international fame.Foreign friends have had higher requirements upon products quality, packaging, de-livering and so on. "It is right for companies to make money from low prices. But nothigh quality will have a negative impact upon our companies and even the image ofYiwu in the global market. What we need is not only competitive prices but also highquality."