PR and Advertising: Connected with each other?
By Zhang Nan
The services offered to clients by PR and advertising - two wings of the mass media - are meant to be complementary. But there are many cases of the two sectors being at odds with each other. Such rivalry has resulted in the publication of a book entitled The Fall of Advertsing and The Rise of PR. However, an analysis of these two industries?development in China shows that there is actually a great deal the PR and advertising industries can share. It is not so important which is currently the strongest, but which will become stronger in the future.
Advertising Agencies?PR Business VS PR Companies?Advertising Business
Geng Feng and her colleagues worked hard to launch the advertising agency's 2005 national speaking tour in Beijing, Shanghai and Guangzhou in June. In Beijing alone, almost 600 advertising industry professionals and students listened to the speeches.
The fact that the company freely circulated its internal publications and held the national speaking tour with such great fanfare, both hallmarks of PR, aroused the attention of many present. And those who exchanged name cards with Geng Feng could clearly see such words as Director of PR and Marketing on her card.
In fact, in the advertising business, especially among 4A advertising agencies, ZenithOptimedia is certainly not the only one to have established a PR department or other bodies to promote its own brand image.