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Yiwu, China’s Brand in Small Commodity.Li Zhen


□ Li Zhen

  According to the newly-released stimulus plan for light industry, lightindustry lh'ms were encouraged to step up efforts in developing theirown brands and improving the quality of products. In this respect,Yiwu city, China's snrall commodity center, proves to be a vividexample for sell:brand construc-tion of light industry products,which is crucial to securingChina's weakening export underthe cttrrellt financial crisis.


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