〔关键词〕蓝海战略 高校图书馆 发行商 中文期刊 采购招标
Blue Ocean Strategy: The Non- zero-sum Game between University Libraries and the Periodicals Distributors
——the Individual Example Experiences of Chinese Periodicals Purchasing Via Bidding
Library of Huaihai Institute of Technology, Lianyungang 222005
〔Abstract〕On the basis of the blue ocean strategy and present station of the periodicals distribution market, this paper supposes that purchasing Chinese periodicals via bidding in university libraries is a scientific, reasonable and effective action. The purchasing via bidding can break through the bidding parties zero-sum-game. On the one hand, university libraries can get the real benefits and the strongly guarantee in Chinese periodicals purchasing quality and relative services. On the other hand, the distributors can find out their disparities through the face-to-face competition, and prepare for all kinds of qualifications to develop their blue ocean strategy. ......