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蓝海战略:高校图书馆与期刊发行商的“非零和”博弈


□ 燕姣云

  〔摘要〕借鉴蓝海战略思想,分析现行期刊发行市场的态势,认为高校图书馆中文期刊采购招标是一种科学合理有效的举措。采购招标可突破标的物双方“零和游戏”而取得多赢,既能使作为招标方的高校图书馆在中文期刊采购质量和配套服务上得到实惠和有力保障,也能使作为竞标方的各期刊发行商在面对面竞争中找到差距,为开创蓝海储备条件。
  〔关键词〕蓝海战略 高校图书馆 发行商 中文期刊 采购招标
  〔分类号〕G255.2
  
  Blue Ocean Strategy: The Non- zero-sum Game between University Libraries and the Periodicals Distributors
  ——the Individual Example Experiences of Chinese Periodicals Purchasing Via Bidding
  Yan Jiaoyun
  Library of Huaihai Institute of Technology, Lianyungang 222005
  〔Abstract〕On the basis of the blue ocean strategy and present station of the periodicals distribution market, this paper supposes that purchasing Chinese periodicals via bidding in university libraries is a scientific, reasonable and effective action. The purchasing via bidding can break through the bidding parties zero-sum-game. On the one hand, university libraries can get the real benefits and the strongly guarantee in Chinese periodicals purchasing quality and relative services. On the other hand, the distributors can find out their disparities through the face-to-face competition, and prepare for all kinds of qualifications to develop their blue ocean strategy. ......
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