互联网 qkzz.net
全刊杂志网:首页 > 女性 > 文章正文
刊社推荐

竞争情报的价值及其实现


□ 陈 峰

  摘要:竞争情报的价值及其实现是具有重要理论意义和实践意义的研究课题。采用案例解读与归纳相结合的方法,在企业层次定性研究了竞争情报价值的内容体系,以及竞争情报价值的实现问题。研究发现,竞争情报的总价值包含工具、功能和收益三个层面的内容,竞争情报价值的实现过程是基于竞争情报能力发现问题到解决问题的过程。

  关键词 竞争情报 竞争情报价值 测度 方法 案例

  中图分类号:G350

  What is Competitive Intelligence Value and How to Realize It

  CHEN Feng

  Institute of Scientific and Technical Information of China, Beijing 100038

  Abstract

  It is a significant issue to study what is competitive intelligence (CI) value and how to realize it. This issue is studied by study cases in many companies. The whole value of CI represents in three levels: tool, function and bottom line. In tool level, CI value represents as a management tool, a monitoring tool, a supporting decision making tool, a collective learning tool. In function level, CI value represents in outperforming competitors, early warning, supporting strategic decision making, benchmarking, protecting confidential, promoting innovation. In bottom line level, CI value represents in increase revenue, reduce unnecessary invest, save time and reduce cost, loss avoiding, adding share value. The major principles of how to realize CI value are studied also.

  KeywordsCompetitive Intelligence, Competitive Intelligence Value, Measurement, Method, Case

......
很抱歉,暂无全文,若需要阅读全文或喜欢本刊物请联系《图书情报工作》杂志社购买。
欢迎作者提供全文,请点击编辑
分享:
 

了解更多资讯,请关注“木兰百花园”
分享:
 
精彩图文


关键字
支持中国杂志产业发展,请购买、订阅纸质杂志,欢迎杂志社提供过刊、样刊及电子版。
关于我们 | 网站声明 | 刊社管理 | 网站地图 | 联系方式 | 中图分类法 | RSS 2.0订阅 | IP查询
全刊杂志赏析网 2017