text andd photographs by Dong Fang
Bymid-November,it was already chily in Beijing .Luckily,the 5th China Beijing International Cultural & Creative Industry Expo(ICCIE 2010) was held indoors ad the China International Exhibition Center, where temperatures soared with the arrival of throngs of vistors.
An old man carrying a never-before-seen video device to record each exhibition booth attracted the attention of many visitors. According to him, the contraption was actually two video cameras attached together, which enabled him to make 3D video, Such innovation was fitting at this particular event.
From November 17 t0 21, ICCIE 2010 brought more than a million visitors to the Exhibition Center and accounted for trade contracts valued at a combined 50 billion yuan. It served as a platform for agreements between banks and enterprises totaling more than 4 billion yuan in value, a figure that tripled the number of the previous event.
Themed "creativity, technology, culture and wealth," ICCIE 2010 helped gather cultural and creative products from a variety of countries around the world under one roof and served as an ideal forum for cultural exchange. The five-day event witnessed the fusion of traditional culture and modern arts, and publicized the success of innovation featuring cutting edge technology.
Traditional cultural heritage handed down over generations was featured, such as traditional clay figurines from Beijing, bronze craftwork from Xi´an, and Tibetan treasures such as clothing, medicine, and calligraphy. The more modern creations included fashionable attire with diverse styles. Many indigenous creative brands were noted for moving towards more internationalized designs. Additionally, many exhibits implemented high technology. For example, "Dialogue with Mona Lisa" featured a replica of Leonardo da Vinci´s famous painting that conversed with visitors using speech recognition technology.