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《卧底经济学家》



US Bestseller
美国畅销书

Title: The Undercover Economist
书名:《卧底经济雪学家》
Author: Tim Harford
作者:提姆·哈福德
Publisher: Oxford University Pres USA
出版商:牛津大学(美国)出版社

Notable Because...
This popular economy book has sold massively by explaining the science and the numbers behind everyday situations. Better yet, it introduces the reader to a wealth of economics concepts without being mind-numbingly dull.
这本流行的经济类图书因解读了那些隐藏在日常事件背后的科学道理和数据而获得大卖。更棒的是,它还在一种不会给人造成头昏脑胀之感的氛围中向读者灌输了不少经济学概念。
Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How do the Mafia make money from laundries when street gangs pushing drugs don't? Who really benefits from immigration? How can China, in just 50 years, go from devastating famine to one of the greatest economic revolutions of all time, lifting a million people out of poverty a month? Looking at familiar situations in unfamiliar ways, The Undercover Economist is a fresh explanation of the fundamental principles of the modern economy, illuminated by examples from the streets of London to the booming skyscrapers of Shanghai to the sleepy canals of Bruges. Leaving behind textbook jargon and equations, Tim Harford reveals the games of signals and negotiations, contests of strength and battles of wit that drive not only the economy at large but the everyday choices we make.
在清晨的滑铁卢车站里,是谁从卡普齐诺咖啡的需求中赚取了最多的金钱?为什么难以踏入有产阶级之列?为什么黑手党可以从洗衣店中赚钱而兜售毒品的街头混混却不能?从外来移民身上获利的究竟是谁?中国如何能在短短50年内走出严峻的饥荒境地并进行了有史以来最伟大的经济革命之一,使每月都有百万人民脱贫?以不寻常的方式来看待这些寻常之事的《卧底经济学家》,对现代经济基本原理做出了一个新颖的解释,例证广泛,从伦敦的大街小巷到上海层出不穷的摩天大楼,再到布鲁日的潺缓运河,全都有所涉及。提姆·哈福德摈弃了教科书式的术语和方程式,将那些对整体经济和我们所做的选择都会产生推动作用的无声谈判潜规则、实力竞争和才智比拼机制揭示了出来。
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