关键词:网络购物搜索引擎; 模糊识别; 个性化; 信息检索; 模型架构; 评估
Model of personalized online shopping search engine
LI Shiweia, QIAN Xiaodongb
(a.School of Traffic & Transportation, b.School of Economic & Management, Lanzhou Jiaotong University, Lanzhou 730070, China)
Abstract:This paper analyzed the problems faced by shopping search engine in ecommerce environment, presented a crosssite type model architecture program of shopping search engine based on fuzzy recognition multimedia information, and combined with the user personality demand to learning and adjusting the model, in order to improve the user’s search satisfaction and enhance their shopping wishes, thus contributing to the development of ecommerce. And the study used the retrieval norms to evaluate performance of the model, to demonstrate its feasibility and effectiveness, and proposed improvement direction of the model for future by analyzing its limitations.......