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Huatie Intermedia,A Leading Media Runner in Low Voice Train


□ Bai Yifeng  Sun Yongjian  Weng Haixin

  When most of themedia are confused inthe anxiety of the ad-vertisenlents income in2007.Lu Liming hasstarted the considerationof seeking the break-through of railway me-dia in 2008.
  
  when most of the media areconfused in the anxiety ofthe advertisements income in2007.Lu Liming has started the consid-eration of seeking the breakthrough ofrailway media in 2008.Actually Lu hassome anxiety,for instance,the too muchscheduled advertisements to be reason-ably arranged.
  However.Lu and Huatie Intermediahe chairs have seldom apeared in frontof the public during the long period ofdevelopment,even if many people havepaid some attention to them.But afterall,by finishing the new overall strategicarrangement in 2006,and a comprehen-sive integration of the media resources,Huatie Intermediahas in fact becomea leading runner ofrailway media net-work in China.
  
  Engaged instrategic planning
  
  Long-standingleading run withoutany exaggeratedpropadanda,this is atraditional concept of Intermedia.
  More than a decade ago,when Lusigned the first advertisement contract ofRMB43.000 for Huatie Intermedia,no-body had imagined that the media of thiskind would develop to today's booming.Nowadays,when Lu and his companyhave become an invisible champion,allkinds of media linked to the railway havedeveloped in an overnight booming,forinstance,the railway TV, platform adver-tisements.etc,the market has witnessedan immediate explosion.
  Almost all of the railway media havealways believed that we have taken theunique advantages of quite large amountof audience,quite wide coverage,lowdisturpance.lowrate of repeat.lowcosts.etc.HuatieIntermedia.due toits 12-year strugglein the media indus-try,has won moresay.
  "Since April18 of this yearwhen the railwayspeed increased again,the railway mediahave taken more remarkable advantages."Lu said.In fact,in light of the generaltrend of China railway development,Huatie Intermedia deserves an industrialfocus.According to the predict of theMinistry of Railway,by 2010,the an-nual railway passengers will amount to2 billion people,time,which will doubleby 2020.Since the sixth time of speedincrease of the railway,China's railwayspeed will reach the world maximum as200 km/hour.and will be as comfort-able.fast and convenient as the air.
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