The Application of Interval Uncertain MultiAttribute
Decision Making in Customer Satisfaction Evaluation
ZHAO Weiqi,ZHAI Chao
(School of Economics & Management,Xi’an Technological University,Xi’an710032,China)
Customer satisfaction evaluation has become an important financial index to measure the sustainable development of business economy.But in the traditional customer satisfaction evaluation,the traget attributel values are usuallly set as real numbers,which limits the castomer’s subjective perception of products,thus leading to inaccurate evaluation results.The paper presents a customer satisfaction evaluation with interval numbers as its attribute values from the perspective of the uncertain multiattribute decisionmaking.This evaluation expands customers’ perception range of target attribute values,reflecting more truthfully the degree of satisfaction,and provides the businesses with suggestions on their sustainable development and product modification.
Key Words:interval numbers;customer satisfaction;mutliattribute decisionmaking