互联网 qkzz.net
全刊杂志网:首页 > 女性 > 文章正文
刊社推荐

Beijing Bianyifang,No.1 of t he 600-year“Kiln-roast Duck”


□ Ma Wei

The brand of Bianyifangwas established in A.D.1416 (Yongle 14th, Ming
dynasty), 590 years ago. It is one of the oldest restaurants in China, famous for itsroast duck. Its unique method of kiln-roast-ing has been its trademark all throughout itshistory However, as it faces competition fromnew brands, especially foreign brands, how canBianyifang ensure its survival and continuedsuccess? Looking at Bianyifang's own successfulhistory and the histories of other successful Chi-nese brands; we can conclude that Bianyifangshould insist on self-innovation and increasing itscompetitive ability to make a name for itselfinternationally.


注:本文的正文部分是PDF格式文件,请下载安装 Acrobat Reader 7.0 软件后点击下面的页码阅读。
[1]


......
很抱歉,暂无全文,若需要阅读全文或喜欢本刊物请联系《中国对外贸易(英文版)》杂志社购买。
欢迎作者提供全文,请点击编辑
分享:
 

了解更多资讯,请关注“木兰百花园”
分享:
 
精彩图文


关键字
支持中国杂志产业发展,请购买、订阅纸质杂志,欢迎杂志社提供过刊、样刊及电子版。
关于我们 | 网站声明 | 刊社管理 | 网站地图 | 联系方式 | 中图分类法 | RSS 2.0订阅 | IP查询
全刊杂志赏析网 2017