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Building An Airline,EVA Airways and Its Worldwide Aviation Services



  The Evergreen Group is as comfort-able in the air as it is onthe sea,and its promi-nence in international transportis growing steadily in theserealms.After establishing Ev-ergreen Marine and making itinto one of the world's premierocean carriers with just 20years or service,the companytook to the skies in 1989 byforming EVA Air. It focusedon quality service and safety,and built EVA to becomeTaiwan's leading independentairline.Today,EVA Air car-ries passengers and cargo to allcorners of the globe.
  EVA's network encompass-es more than 3,000 passengerand 1,000 cargo sectors permonth,and includes regularly schedukdflights to 46 destinations on four conti-nents that it serves with a fleet of 49 air-craft.offering reach and flexibility.thisroute system is designed so that passen-gers and cargo can convenlently connectfrom U.S.domestic destinations throughEVA's gateways onward to Taipei where,with one stop,shippers and travelers alikecan fly to from almost any country inAsia.
  The carrier has been strategic.ex-tending passenger service throughoutAmerica by developing mutually ben-eflcial code-sharing alliances with Con-tinental Airlines.American Airlines.America West and Air Canada.Marketdemand for transpacific travel from itspassenger operations in Newark,Seattle,Vancouver San Francisco and Los Ange-les is strong.
  It has also employed co-operation with other kadingcarriers to enlarge its ownwell-developed cargo ship-ping network,enabling EVAto whisk goods,equipmentand critical manufacturingcomponents to customersin the United States.India.JaDan.Central Asia and Eu-rope.EVA's airfreight busi-ness through cargo gatewaysin New York.Chicago,At-lanta.Dallas/Fort Worth.SanFrancisco and Los Angeles isthriving.
  Management expertisein international transporta-tion.established relationshipsin business and financial centers.and aninfrastructure of Evergreen subsidiar-ies and reDrlesentatives around the worldhave contributed significantly to EVA'ssuccess.Reliability and innovation haveplayed major roles as well and have beenessential to the carrier's net and prodductdevelopment.EVA is a launch customerand is starting to introduce Boeing B777-300ERs and B777-200LRs on its routeswith delivery of the first two in July 2005.It purchased 15 of these brald-new tech-nologically advanced,wide-body B777svalued at$1.49 billion in April 2004,andplans to have them all in service by 2009.EVA's new Boeings are configured tocarry 316 passengers in three upgradedcabins.Premium Laurel.the carrier's newtop cabin-class,Elite Class,an improvededition of thepremiumeconomyEvergreen De-luxe introducedin 1992.andan enhanced Economy thatbelies preconceptions about basic airlineservice move EVA to the forefront ofairline-industry product development.Allthree cabins are outfitted with individualinteractive Audio/Video on Demand(AVOD)entertainment systems featur-ing movies,music,shopping and videogames,a digital air-to-ground Short Mes-sage Service in both English and Chinesethat passengers can use to send and re-ceive,satellite phones,and more.
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