April 18, 2005, Beijing ---- French busi nessman Serge Dumont, known as the Father of Public Relations in China has invested in PFT Communications Group (PFT), a leading Chinese advertising, public relations, and marketing concern.
Starting April 18th 2005, Serge Dumont will take up the newly created position of Group Chairman. PFT founder and CEO David Zhang will continue to manage the group's business operations.
"The 21st century will see the emergence of Chinese global brands, and I am delighted to be at the heart of this historic process,"Dumont said.
"While for the last few years I have invested in businesses outside communications, I have kept a close eye on the industry with which I have been involved since its establishment in China,"he added."After witnessing the impressive growth of local agencies, most notably that of the PFT Group, I was motivated to strengthen my association with PFT."
Dumont cited three main reasons for his investment:
The market outlook. China has developed in a few short years into the third largest advertising market in the world, and continues to grow.
PFT's prospects. Thanks to a solid foundation and astute strategy, PFT has consistently enjoyed double-digit growth and a high level of profitability. ......