Conflicts of Top Brands
Survey of brands in first quarter of 2005
Intense competition and extraordinary forms of competition were the hallmarks of conflicts between many top brands in the first few months of this year, according to Conflicts of Top Brands published by China Top Brands on April 6. Examples of this phenomenon included an HP advertisement attacking Lenovo when it was competing for customers with IBM, Siemens maliciously registering Hisense's trademarks ---- a move that drew a chorus of condemnation from Chinese companies and resulted in government intervention, and McDonald's advertisements for its spicy products while its competitor KFC was forced to withdraw similar products containing the harmful"Sudan Red"food dye.
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