Conflicts of Top Brands
Survey of brands in first quarter of 2005
Intense competition and extraordinary forms of competition were the hallmarks of conflicts between many top brands in the first few months of this year, according to Conflicts of Top Brands published by China Top Brands on April 6. Examples of this phenomenon included an HP advertisement attacking Lenovo when it was competing for customers with IBM, Siemens maliciously registering Hisense's trademarks ---- a move that drew a chorus of condemnation from Chinese companies and resulted in government intervention, and McDonald's advertisements for its spicy products while its competitor KFC was forced to withdraw similar products containing the harmful"Sudan Red"food dye.
China International Public Relations Association carried out a survey of public relations industry in 2004 from January 20 to Feb. 20, 2005. The survey was conducted in Beijing, Shanghai and Guangzhou using questionnaires and interviews. Of the 300 questionnaires distributed, 100 were sent to large public relations companies, 100 to famous firms from both home and abroad, and 100 to mainstream media. A total of 221 valid questionnaires were returned, resulting in a feedback rate of 73.7%. The feedback rate from public relations companies was 58%, while it was 65% from corporate customers and 98% from the media. The survey dealt with the public relations business, quality of service, development of the industry and market comments.