Scanorama, the SAS on-board magazine,is now also availablein Chinese. Table-tennis star,J-O Waldner, Scandinavian design and delicious Norwe-gian seafood are what SAS Chinese customers can read about while sitting on board SAS flights on the Copenhagen - Beijing andCopenhagen-Shanghairoutes. The magazine uses the written Chinese lan-guage that is read by nearlyone billion mainland Chinese. A 16-page guide onthe Oresund Region, en-tirely in Chinese, is also en-closed in the magazine.Orrefors, Dux, the Advokatbyran Hellstr6m le-gal firm and Oriflame are among the advertisers who took this opportunity toreach a Chinese target group that has increasing spending power.
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