互联网 qkzz.net
全刊杂志网:首页 > 书画摄影 > 文章正文
刊社推荐

Promotional Inspiration


  Text by Chu Jiwang

  I felt like I was back in college during my stay at the triennial Bauma 2013 in Munich, Germany, an international trade fair for construction machinery,building material machines, mining machines, and construction vehicles and equipment.

  As one of the world’s largest exhibitions of engineering machinery, Bauma 2013 showcased almost every imaginable state-of-the-art mechanical product related to construction and logistics transportation,drawing hundreds of thousands of representatives of producers from every corner of the planet. Every player came armed with promotional tools: written descriptions,performances, bands, and even parades that advertised while displaying different cultures.

  To market products is to promote culture.To do business is to develop enterprise culture. This is what I ultimately took away from Bauma 2013.

  During the exhibition, my company,Ningbo Ruyi Joint Stock Co., Ltd., spent some 2 million yuan to showcase dozens of logistics products, the most noticeable of which was likely the CQD Reach Fork Lift Truck, towering 12 meters tall. Our commercials rolled on the screen. The gentle neon lights decorating our booth attracted many visitors.

......
很抱歉,暂无全文,若需要阅读全文或喜欢本刊物请联系《中国画报·英文版》杂志社购买。
欢迎作者提供全文,请点击编辑
分享:
 

了解更多资讯,请关注“木兰百花园”
分享:
 
精彩图文
关键字
支持中国杂志产业发展,请购买、订阅纸质杂志,欢迎杂志社提供过刊、样刊及电子版。
关于我们 | 网站声明 | 刊社管理 | 网站地图 | 联系方式 | 中图分类法 | RSS 2.0订阅 | IP查询
全刊杂志赏析网 2017